The 2010/2011 season was one of the most successful in Ashby Ivanhoe’s history as they won the Leicestershire Senior League and Coalville Charity Cup for the very first time.
The league campaign began on August 21st at Stapenhill and after taking a 2-0 lead into the break it was the home side who recovered in the second half to claim a point before the first home game of the season brought the first defeat as Blaby & Whetstone recorded a comfortable 4-1 victory. Bank Holiday Monday saw the first round of the league cup and Asfordby Amateurs, after going 4-0 down inside seven minutes, were crushed 8-0.
Attentions then turned to the FA Vase and an away trip to Dudley Sports and after an entertaining game Ashby returned home with a place in the next round after a 4-3 victory. Two weeks later and the brief cup run came to an end at Wednesfield who led 4-0 at the break before ending 5-1 winners.
In between the two cup matches Ashby began their move up the table as three matches in quick succession brought three wins on the bounce. FC Dynamo, who would end up as Ashby’s nearest challenges, were beaten 4-3 before two comfortable wins over Cottesmore and Kirby Muxloe saw Ashby into seventh place. On the back of the Wednesfield match a trip to current champions Thurmaston Town followed and it saw Ashby suffer their heaviest league defeat of the season 7-2 before a 3-2 home victory over Birstall United saw Ashby end the month in sixth.
October saw Ashby really kick on as they played four league matches and came away with maximum points which lifted them to third place. Aylestone Park were no match for Ashby and they left empty handed after a 6-1 defeat before an away trip at Highfield saw Ashby struggle before two second half goals secured victory. One of the best results of the season came in an away victory at Lutterworth Athletic 4-2 before struggling Ratby Sports were beaten 5-1. In between the league matches Ashby progressed to the semi finals of the Coalville Charity Cup after beating East Midlands Counties side Ibstock United 2-1 on their own patch.
Despite losing 3-0 at Lutterworth in the second round of the league cup Ashby continued their impressive league form and they would end November top of the table as a 4-3 victory at Sileby Town was followed up with another great result when Stapenhill were well beaten 3-0. That was the last action of the year as the arctic conditions left all matches postponed until the new year.
2011 began with a trip to Aylestone Park where another three points were secured with a 4-2 victory before Ashby had to come from behind to claim a point at Birstall United. After another postponement Ashby returned to winning ways at home to Saffron Dynamo with a 3-1 victory but despite not losing during the month Ashby had dropped to third due to the lack of matches.
February was a crucial month in the season as Ashby were due to play the top two but before that Sileby Town were beaten 4-3 for the second time. Ashby then faced a trip to FC Dynamo but despite scoring an early goal a poor second half performance saw the home side run out 4-2 winners. The top of the table clash, at home to Rothley, was postponed but Ashby still ended the month on top by a point after beating Highfield Rangers 6-2.
March began with a top of the table clash as this time Ashby travelled to Rothley in a rollercoaster of a match. Ashby took the lead early on before the game came to life in the last twenty minutes with Ashby snatching the three points with a 95th minute winner. Away games at the bottom two brought another six points before another tough match saw Thurmaston at Hood Park and Ashby came from behind to win 2-1. The final match of the month saw Ashby reach the Coalville Charity Cup final after Sileby Saints were beaten 4-1.
The final month of the season started with a trip to Kirby Muxloe and after falling behind Ashby came back to record a 3-1 victory before they lost by the same scoreline at Blaby. Ashby then faced two tough home matches but Lutterworth Athletic were blown away in the opening fifteen minutes as Ashby again won 3-1 but the following week saw Ashby struggle against Rothley who left with the three points after a 2-1 win. That left Ashby needing two victories from their remaining three matches and the Easter weekend saw two struggling sides visit Hood Park. Firstly relegated Asfordby Amateurs were thrashed 15-1 with ten goals scored in the second half and three players getting hat-tricks before the title was secured on Easter Monday with a comfortable 2-0 victory over Cottesmore.
Ashby completed the league campaign with a 5-1 victory over Saffron Dynamo where the league trophy was presented before kick-off and then on Bank Holiday Monday the double was secured as Ashby bounced back from going 2-0 down inside 11 minutes to defeat Bardon Hill with a superb second half display to win 3-2 and lift the Coalville Charity Cup.